Advanced Lease Purchase Marketing Techniques
Have you had trouble getting all of the pieces to come together at the same time when you're putting a lease purchase deal together? Especially the sandwich lease purchase when you need a willing seller and a willing buyer? Here is a technique that has a group of buyers in place when you find the seller.
Having a group of buyers ready to go works to your advantage. It creates competition among your buyers. Often you'll only need to show the property a single time to have a signed offer by the end of the day.
Creating Competition Among Lease Purchase Buyers
It's a little like the concept agents use when they hold an open house to have as many potential buyers view the house in one day as possible. However, taking another step greatly increases the number of lease purchase deals you close and you'll be signing a lease purchase contract the first time you show the property.
You want to start building a list of potential buyers. About a week before you plan to show the property, send a note or call the people on your list. Let them know you'll be showing the property at noon on Saturday (or whenever you'll be showing it). Tell them you can only show it for half an hour and if they are interested they need to be on time.
Your goal with this marketing technique is to gather a crowd at the property. This gives the showing a sense of competition. If 10 or more people show up, it looks like there is a lot of interest in the property. Someone in the group will sign the lease purchase contract. Just as well, the other nine people will be excited to know when you will have another lease purchase deal ready to go.
You'll learn everything you need to know about the lease purchase in my book Lease Options and Subject to Deals.
Lease Purchase Agreements Make Everyone a Winner
Finding Qualified Lease Purchase Buyers
You can always run ads on craigslist looking for qualified lease purchase buyers. The sad truth is few of the people that respond are qualified buyers. Most don't have the down payment money to buy the option. You can try prequalifying them by putting a specific option price in the ad. Instead of running an ad saying "Low Down Payment" run an add saying "Own a $100,000 Home with a $5,000 Down Payment". Of course, you're going to need to explain to them what a lease purchase is but you will have more qualified buyers respond. Or you can....
Work with a person in the industry that knows who is qualified for a lease purchase - mortgage brokers. Many of the people he or she turns away are the exact people you want in a lease purchase. Set up an arrangement that any of his or her turn downs that close a deal with you earn the broker a small commission.
Now put these people on your list and set up a competitive showing of your next lease purchase and you will have signed lease purchase paperwork by the end of the day. Building your list with these people will build your success.
I'm pleased to provide these other free real estate investing training resources:
- Lease Option Contract and Working With Buyers
- In a Sandwich Lease You Are Still a Landlord
- How to Do a Rent to Own That Works Well
- Pre-Paid Legal - Be Prepared and Control Costs
- Wholesaling Lease Options Are the Answer to Today's Market
Lease Purchase Coaching - Feel free to share this post, comment, or ask questions about any aspect of the lease purchase. If you are considering lease purchase coaching, check out my Facebook page at www.facebook.com/WendyPatton or you can learn more about a lease purchase from my free book and video training.





